Soaked in vivid colour and deeply inspired by our mesmerising surroundings in Jaipur Rajasthan, Hathi Store showcases the brilliance of traditional Indian techniques with an underlying element of joy.
Hathistore is an Abu Dhabi based label found by Varsha Mohandas. Hathi was born out of her love for craft culture fashion and travel. At Hathi we want to bring sustainable clothing choices for the middle eastern women, which are fun, functional and timeless. Hathi is a collaboration of Indian craftsmanship and prints made to suit the regional lifestyle here. Our dresses are proudly designed in Abu Dhabi and made in India.
We believe in better clothing. Nothing more, nothing less. Hathi Store is an exotic collection of hand block printed apparels personally designed and meticulously crafted to introduce ethical fashion to everyone's wardrobe. We are a homegrown brand proudly founded in Abu Dhabi in 2015 and named after the Hindi word for 'Elephant'. At Hathi there are 3 main principles we focus while designing and producing our clothes.
SIMPLE ELEGANT & EFFORTLESS
Hope And Home Of Artists
We like to create effortless, minimal styling that is functional for busy modern women who want to impact the environment with their clothing choices positively. Our primary focus is to use hand-block-printed fabrics to create clothing relevant to Middle Eastern women's dressing etiquette. All our products are handmade in collaboration with a group of Indian artisans and crafters, and we have been promoting their impeccable talent since our inception.
Purpose
A love for rich jewel-toned hues, intricate patterns, soft natural fabrics, and an earthen feel inspires Hathi Store. Our products are handmade in collaboration with artisans and crafters in India. We work with multiple generations of families during production on all steps, such as block-making, dyeing, and printing. We aim to develop a sustainable source of income for these families and ensure that the cultural heritage of hand block printing continues to flourish.
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A Commitment to Sustainable Fashion
We promote sustainable fashion throughout our supply chain, from sourcing our fabrics to how the product reaches our customers. We use eco-friendly natural dyes, and our materials are 100% biodegradable, causing no environmental harm. All our products are 100% ethically sourced cotton, hand-dyed, and meticulously crafted for exclusivity. We designed our designs to be functional and minimal yet uniquely elegant to make you stand out. We plan our production in a way to minimize the amount of waste. We take up zero-waste projects every quarter and turn our leftover cut pieces into other usable products.
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A NEVER ENDING JOURNEY. . .
We focus on small-batch, ethical production where quality and craftsmanship stand above quantity. We knew we wanted to make our products the right way, not the fast way. We make our block-printed fabrics through various producer communities in North India, who have splendidly promoted this traditional art form over successive generations. They have been helping designers create clothing responsibly, sustainably, and ethically for decades.
Ethics
The essence of Hathi stems from our design practice and the philosophy rooted in functional, timeless, and conscious clothing made in India with the indigenous skills of India's regional craft belts. From the artisans across the country to the in-studio Hathi team, the transition from an idea to a Hathi piece takes place in a multifaceted process involving a deep dive into our textile archives, hand-block printing, and developing motifs unique to our design vocabulary. The final product is a culmination of years of craft wisdom and technical prowess that our team—in-studio and across the country—brings on board.
Sustainable living should not be a luxury; it is everyone's right and duty to Mother Nature. As much as we ensure fair wages, we believe in reasonable prices for our customers. We wanted our dresses to be more accessible and part of your everyday elegance. The slow fashion industry needs everyone's support.
We have worked to optimize our costing by focusing on designs with the lowest waste and production cycle time. One of our core competencies is also our backward-integrated solid production unit. We make things in-house, which avoids many intermediaries' charges and helps us ensure that we make our product in an ethical environment. We can best help the artisan community by committing to continuous year-round work for them; we make this possible by letting our sales channels move faster with honest customer pricing. In this sustainable way of doing business, everyone co-exists beautifully.
